Broadcaster Sony Pictures Networks India (SPN) is looking at creating content for pre-schoolers on digital platform.
SPN had launched its first kids channel Sony Yay in 2017.
We see preschool content resting on digital platform and consumption probably happening there more. We are in the midst of creating digital properties for our preschoolers.
Properties again of different IPs that we own and extend that to books and publications for preschoolers. There is one whole plan lined up for digital, Sony Yay business head Leena Lele Dutta told
(This article has not been edited by Zeebiz editorial team and is auto-generated from an agency feed.)
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