JLR sets new US full year sales record in 2017

Key highlights:

• JLR 2017 full year US sales reach 114,333 units 
• Jaguar F-PACE, Range Rover Velar push brands to increases in 2017
• For 2017, the Land Rover brand reaches a new US annual high mark of 74,739 units

Jaguar Land Rover North America, LLC today reported December 2017 US sales: Land Rover sales reached 7,980 units sold, down only 4 percent from December 2016; Jaguar sales for the month were 3,414 units; Jaguar Land Rover December U.S. sales for both brands hit 11,394 units, a 9 percent decrease from 12,573 units in December 2016.

For the full year 2017, Jaguar Land Rover US sales reached 114,333 units, up 9 percent compared to 105,104 units in 2016, and establishing a new all-time US sales record for the combined brands.

For the Land Rover brand, 2017 US sales reached 74,739 units, a slight increase of 1 percent, surpassing 2016’s previous US high of 73,861 units. As the flagship model for the brand, the Range Rover achieved impressive double-digit growth annually; selling 16,869 units for the full calendar year.

For Jaguar, 2017 US sales reached 39,594 units, an increase of 27 percent vs. 31,243 units in 2016 and maintaining Jaguar’s position among the industry’s growth leaders in the US market. 

The Jaguar F-PACE performance SUV continued to be the brand’s top seller for the second consecutive year since being launched.

"Jaguar Land Rover in the US achieved another record year for 2017 as our newest models broadened the appeal of both of our great brands," said Joe Eberhardt, President and CEO, Jaguar Land Rover North America, LLC.

"Our continued growth is a testament to the efforts of our retailers and employees, and the appeal of expanded product lineups. In the coming year, we look forward to the launches of our first electrified vehicles, the 2019 MY Range Rover and Range Rover Sport plug in hybrid models and the Jaguar I-PACE all-electric performance SUV,” he added.

It may be noted that Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports sedan and sports car marques.