Maruti Suzuki ARENA to impart dynamic, youthful and trendy look; network now 400 strong

In a bid to sport a modern look and offer a warm, friendly and comfortable environment for customers, Maruti Suzuki India Limited (MSIL) has inaugurated its 400th ARENA showroom. The number was reached in less than two years, said a company statement, adding that ARENA network is now present in 278 cities and towns in India. Notably, Bollywood actor Varun Dhawan is the brand ambassador for Maruti Suzuki ARENA. As a youthful cine-star, Varun represents the evolving Indian car buyer who is trendy, socially active and confident and likes to stay connected at all times.

Commenting on the achievement, Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited said, “We launched Maruti Suzuki ARENA with a strategy to transform our network and meet expectations of young, dynamic and evolved Indian customers. It is an important step in our journey of transformation. In less than two years, we have opened 400th ARENA showroom. This transformation is built on continuous research, listening to the customer and anticipating future trends. The effort is to align with ever evolving customer and offer experiences at par with global benchmarks.”

Nearly 80% car buyers in India research online before they decide on a purchase. At Maruti Suzuki ARENA, customers who register on the website can start their journey seamlessly in the showroom by entering their mobile number on the Navigation Portal, said the company statement. 

Customers can explore the entire product portfolio, through large interactive Product Vision touch screens placed at the showroom, as a dedicated Personalization Zone with car configurators will enable them to electronically customise cars by a mix and match of accessories, it added.

Technology will also assist the relationship managers who, equipped with tablets, can showcase easily the wide range of Maruti Suzuki products and variants to customers and compare. Information on tab will help relationship managers to address customer queries comprehensively. 

All Maruti Suzuki showrooms across the country will progressively adapt to the new ARENA to provide enhanced customer experience. Customers now have the option to buy new vehicles from Maruti Suzuki’s three retail channels - ARENA, NEXA and Commercial, the statement said. 

Notably, Maruti Suzuki India Limited's total sales network has crossed 2,940 showrooms covering more than 1,860 towns and cities.