Why Mahindra decided to increase prices of Scorpio, Bolero, TUV 300 and other personal vehicles

Mahindra & Mahindra Ltd. (M&M) has officially announced that effective July 1, 2019, the price of its range of personal vehicles will increase by up to Rs. 36,000 across models. The reason that M&M has cited behind the price hike move is AIS 145 Safety Norms. Here is what you need to know:-

- The price increase is due to the implementation of AIS 145 Safety Norms across all passenger vehicles in India
 
- The implementation of AIS 145 Safety Norms from July 1, 2019 mandate the fitment of several safety features including driver airbag, seat belt reminder for driver and co-driver, rear parking sensors and an over speed alert for the driver across all passenger vehicle models. 

Models to be impacted?

Mahindra SUVs that will take a substantial price increase are:-

-Scorpio
- Bolero
-TUV300
- KUV100 NXT

While brands such as the XUV500 and Marazzo will increase prices marginally.  
 
Confirming the price hike development, Rajan Wadhera, President - Automotive Sector, M&M Ltd., “At Mahindra safety has been at the core of our product development process and we welcome the regulatory requirements relating to safety upgrades. We value every road user’s life and have been effectively contributing to the evolving safety ecosystem.” 

"However, the safety regulatory requirement has led to some cost increases. Consequently, we are taking a price hike across some of our passenger vehicles, effective July 1, 2019," Wadhera added.