ABB aims to create custom-tailored digital solutions for customers

Technology firm ABB, which actively supports its customers throughout the digital transformation, enabling them to take advantage of all the opportunities digitalization has to offer, is currently establishing ABB Ability Customer Experience (ACE) Centers in Bangalore, Ladenburg, and Houston. At the ACE showrooms, ABB is demonstrating a wide variety of solutions and interactive exhibits that shine the spotlight on the potential of digital applications, said the company statement. 

At the ACE Centers, customer sites – and for the first time ever at this year’s Hannover Fair – ABB offers “Co-Creation Workshops” for customers, it said, adding that working together create something that is entirely innovative for the digital transformation.

“We want to change the quality of communication with our customers. To offer them competent, sustainable support throughout the digital transformation, we believe it is important to engage and involve them early on and enable them to experience everything that ABB Ability has to offer first hand. Then we work together to develop powerful solutions that deliver customers true added value,” emphasizes Tim Scanlon, who heads the global ACE program. 

“A Co-Creation Workshop is a dialogue based on trust, inspired by curiosity and driven by the desire to learn together. The ACE concept can help us better understand customer requirements and address them in a targeted way,” adds Fabian Hess, who heads up the ACE in Ladenburg near Heidelberg, Germany.

Co-Creation stands for: Working together to bring about something that is entirely innovative. Customers can transform their ideas into digital solutions with design thinking-based methods and highly-qualified specialists from many of ABB’s businesses. ABB works with customers to tailor the workshops to specific industries, topics and assignments.

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According to ABB, the rise in digitalization will not only change products and solutions, but it will also alter collaboration with customers. With its new ABB Ability Customer Experience (ACE) Program, ABB actively supports its customers throughout the digital transformation, enabling them to take advantage of all the opportunities digitalization has to offer.