'Amazon Fresh' launched with 2 hour delivery service

E-commerce major Amazon India on Thursday announced the launch of "Amazon Fresh", offering food and grocery items, for select pin-codes in the city. "The Amazon Fresh store will serve a complete grocery experience with the most convenient 2-hour delivery slots powered by Prime Now from 6 a.m. to midnight on Amazon.in," the company said in a statement.

According to the company, with Amazon Fresh, customers can order their grocery requirements across a selection of over 5,000 fruits and vegetables, dairy, meat, ice-creams, and dry grocery like staples, packaged food, personal care and home care. 

"These ultrafast deliveries are powered by Amazon`s Prime Now service which was earlier available only on the separate Prime Now app. The Prime Now app will continue to serve customers in Delhi-NCR, Mumbai, Bengaluru and Hyderabad," it said. 

Siddharth Nambiar, Director of Category Management, Amazon India said: "Now, customers can order the freshest fruits and vegetables as well as everyday grocery and get it within 2 hours. We are starting this service in Bengaluru and will soon roll this out to customers in other cities."

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Through the Amazon Fresh store on Amazon.in, "prime" members will get exclusive access to the two-hour delivery slots for Rs 49. All customers get convenient two-hour delivery slots from 6 a.m. to midnight with free delivery for orders above Rs 600. Orders below Rs 600 will be charged a delivery fee of Rs 29, it said.