Apple is set to reduce iPhone production by 10% in the first quarter of 2017, a media report said.
The news comes after Yahoo-owned research firm Flurry earlier this week revealed that the holiday season was a big hit for Apple`s iPhone and between December 19 to 25, Apple`s iPhone and iPad accounted for 44% of all mobile activations -- much higher than Samsung.
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"This is not the first time Apple has cut back on iPhone production as a similar event occurred this year in the January-March quarter. That cut on production was around 30%," 9to5mac.com reported.
Last year, Apple`s devices accounted for 49.1% of all activations during the same period while Samsung last year accounted for 19.8% of all activations.
Apple is also reportedly planning to manufacture iPhones in Bengaluru in association with Wistron, a Taiwanese OEM manufacturer for Apple and will start production by April 2017.
01:10 PM IST