Future Consumer launches web series for oats brand Kosh

Future Group subsidiary Future Consumer has unveiled the launch of its own web series called 'Sid Sandy aur Siyaappa'. The web series is launched with the focus of promoting their newly launched brand Kosh, which comes in four product variants – Kosh Instant Oats, Kosh Broken Oats, Kosh Oats Atta and Kosh Wheat + Oats Atta.

The series is expected to speak to consumers about the health conscious consumers about the third staple part of the diet.

“The series is an intricate infusion of family, characters, relationships and situations that target all consumers. They all can relate to the characters, who portray each one of us in varied form. The series Shows the finer nuance of healthy living. It illustrates everything from eating habits, being health conscious or a even complete foodie,” it said in a release.

“Through the 'Sid Sandy aur Siyaapa' web series, we wanted to connect with and relate to each and every Indian household. We aim to create a strong impact in the consumers mind about choosing the healthy grain without compromising on the taste factor. We at FCL are pleased to present the Kosh range that is both delicious and healthy at the same time, ” Rahul Kansal, Chief Marketing Officer, Future Consumer Limited.

Kosh will be distributed extensively through various modern retail stores across India. It will also be distributed through general trade in 12 key cities to begin with and go national in the coming months.