Idea Cellular offers Rs 53, Rs 92 recharge packs, takes on Airtel, Reliance Jio

The face of telecom market in India has changed ever since Reliance Industries chief Mukesh Ambani launched his own telco Reliance Jio. It would not be wrong to say that since RJio entered the fray with free calling and data offers, other telcos like Bharti Airtel, Vodafone India and Idea Cellular have scrambled to keep up. In fact, they have now been forced to think the RJio way to protect their customer base and bolster their earnings, which have been impacted by RJio. Now, each telco is fighting for its own survival by rolling out affordable new recharge packs to lure subscribers. It's raining offers for prepaid customers, and the latest one to stir the telecom space is Idea Cellular, which has introduced 2 new recharge packs priced at Rs 53 and Rs 92 for their customers. These two recharge packs take on both Airtel and RJio. 

Rs 53 and Rs 92 are data add-on packs by Idea Cellular, something that Airtel and RJio have also introduced recently. The Rs 53 recharge pack gives 3GB data benefit for a period of 1 day. However, one should remember that, the validity of the prepaid add-on package depends on the end users. Customers who already have unlimited voice or combo plans will get validity as per their existing plans.

Coming to Rs 92 pack, it offers massive 6GB data for a validity of seven days.  It needs to be noted that, validity period of this add-on package varies as per the user's existing plan. Also, for existing unlimited voice or combo pack subscribers this plan will be valid as long as the current unlimited plan. These two recharge packs compete against Airtel’s somewhat similar packs priced at Rs 49 and Rs 92. While Airtel’s Rs 92 pack gives 6GB data for 7 days, the Rs 49 pack offers 3GB data for one day. 

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Meantime, Reliance Jio has four data add-on plans valued at Rs 11, Rs 21, Rs 51 and Rs 101 respectively.  Idea and Airtel data add-on packs take on RJio's Rs 51 and Rs 101 packs because they also offer 3GB data and 6GB data respectively.