New HDFC Bank mobile banking app with biometric log-in launched; 7 ways you can benefit

India’s largest private sector lender HDFC Bank today launched its next-gen mobile banking app to offer its bank account holders effortless access to their own bank accounts. The next-gen app is not just simple, the new HDFC Bank mobile banking app has a tremendous safety device built in too. It packs an intuitive navigation feature that incorporates features like biometric log in for enhanced security and access.
 
The new HDFC Bank mobile banking app is also extremely easy to use. For most bank account holders, the most difficult part is to cut through the confusion created by a number of inter-changing, inter-related options and this app, offers relief from problems like that. In fact, the new app eliminates all financial and technical jargon for users by grouping transactions into three easy categories — Pay, Save, and Invest. An overall view is provided to customers through a dashboard that offers a 360 degree financial snapshot of all assets and liabilities with the bank.
 
As many as 120+ transactions have been selected on the app following an intensive study of existing navigation and usage patterns coupled with customer research and feedback. 
 
Some features of the next-gen mobile banking app are:
 
1. Biometric log-in with fingerprint and facial recognition (iPhone X) for enhanced security
2. Simple navigation based on customer needs like Pay, Save, Invest
3. Notification by the app on bill and utilities payments
4. Simpler terms for all transactions such as ‘Transfer Money’ instead of ‘Fund Transfer’
5. Smart and intuitive technology that intelligently chooses between NEFT/IMPS or RTGS depending on the size and timing of the transaction
6. Customized profile pictures like any social media channel 
7. Personalised notifications and display based on consumer's usage and needs.
 
Notably, the new app was launched at the bank’s annual Digital Innovation Summit 2018 (DIS) in New Delhi. 
 
Speaking about the new launch at DIS 2018, Nitin Chugh, Country Head – Digital Banking, HDFC Bank said, “The next-gen mobile banking app is effortless and intuitive, allowing you to #BankTheWayYouLive. We recognized the power of the mobile right from the launch of our ‘Bank aapki muthhi mein’ campaign on the banks of the Ganges in 2014. Today, the way that people use the mobile is constantly evolving and our next-gen app reflects this evolution."