PVR Cinemas-GyFTR tie-up: Now you can gift movie ticket e-vouchers too

Gifting is a good idea but selecting a gift may be a tedious task for many. People often find it difficult to select a perfect gift. However, the gifting options have evolved over time and now you can even gift e-vouchers as well. E-vouchers save you from the trouble of selecting a gift as the recipient may use it as they want. Now, taking the same concept ahead, PVR Cinemas has teamed up with GyFTR (Vouchagram) to power its e-gift vouchers. The brand will now feature their e-gift vouchers on the GyFTR platform, which will be available in the values of Rs 100, Rs 250, Rs 500, and Rs 1000.

PVR customers can use e-gift voucher powered by GyFTR to book PVR movie tickets online and can redeem only one e-gift voucher on one bill. These cannot be used directly at PVR cinema halls.

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Arvind Prabhakar, Co-Founder – Vouchagram India Pvt. Ltd, said, “There is no dearth of cinema lovers in India, which is why there is massive traction for e-gift vouchers for online movie ticket booking. Our partnership with PVR significantly expands our offerings in this space.”

Gautam Dutta, CEO, PVR Ltd. said, “At PVR Cinemas, we understand that the expectations of the modern day consumer are transforming rapidly. In this day and age, a combined online/offline marketing strategy is crucial to enhance revenue generation and sales, market visibility, and brand recall. This is why we are thrilled to join hands with GyFTR.”

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GyFTR currently services more than 5 million customers and has a clientele of 135+ active brands. Established in 1997, PVR Cinemas is one of the largest cinema chains and currently owns 758 screens in 162 locations across 65 Indian cities.