Reliance Jio launches JioInteract, world’s first AI based brand engagement platform; now talk to Amitabh Bachchan

Reliance Jio today launched the world’s first Artificial Intelligence (AI) based brand engagement platform – JioInteract, which is a Live Video Call service featuring India’s top celebrities. Jio has roped in Bollywood’s mega star Amitabh Bachchan to promote his upcoming comedy-drama film ‘102 Not Out’ through this Video Call service. With Jio’s base of over 186 million subscribers and another 150 million smartphone users, JioInteract is poised to become the largest platform for movie-promotion and brand engagement, said the RJio statement.
 
Over the next few weeks, Jio will introduce services such as video call centres, video catalogue, and virtual showrooms to redefine customer experience, said the statement, adding "such use of artificial intelligence is a first across the world and will reposition the way brands and customers think of engagement."
 
JioInteract’s first service “Live Video Call” will allow all Jio and other smartphone subscribers to make a video call with their favourite superstar, Amitabh Bachchan anytime during the day, starting on 4th May 2018.
 
Through this service, users can ask questions related to Big B's upcoming film, 102 Not Out, and even book their movie tickets in real-time through the ticketing-partner BookMyShow.
 
For using this JioInteract service, users have to download MyJio app, click on JioInteract icon inside the MyJio app and can start their video call as well as chat with Amitabh Bachchan. Subscribers can also share their video call experience with their family and friends using the “Share” option.
 
The firm claims that this technology has widescale applications across B2C space. With its use, Jio is tapping developer ecosystem to create innovative applications like virtual showrooms, product demonstrations, ordering cart for e-commerce, etc.

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