Vistara will now serve Starbucks coffee to premium economy, business class only

Full service carrier, Vistara on Tuesday announced that it will now be brewing Starbucks coffee on its flights but only for its business class and premium economy travellers.

“This special blend of Starbucks coffee will be available on-board Vistara to customers in Business Class and Premium Economy. This makes Vistara the first airline in South Asia as well as Southeast Asia to offer this service, made possible by the exclusive partnership in India with Starbucks, the premier roaster and retailer of specialty coffee in the world,” Vistara said in a release.

The medium roast coffee, the airline said will be provided to those ‘discerning air travellers’ who expected ‘finer details in their flying experience.’

"Travellers are increasingly expecting the fine dining experience on their flights that they would at their favorite restaurant or coffeehouse. In its promise of being ‘intuitively thoughtful’, Vistara introduced this first-of-its-kind service, which will delight millions of such travellers and forever change the definition of in-flight meal service in domestic skies," the company said.

However passengers flying its economy class will not be able to avail Starbucks Coffee.

Sumitro Ghosh, CEO, Tata Starbucks Private Ltd. said, “We are delighted to partner with Vistara to provide freshly brewed Starbucks India Estates Blend to Vistara passengers. This partnership allows us to take forward a joint commitment to provide a distinctive and unparalleled customer experience”.

The airline claims to have expanded its network to 19 destinations with over 530 weekly flights and a fleet of 13 aircraft, having flown over 4 million customers.

“Coffee is not just a beverage; it is a way of life for many people. Vistara aims to transform the flying experience in India forever. Our partnership with Starbucks is a step in that direction, reflecting our focus on the evolving preferences of our customers. We genuinely believe that such exclusivity in our service affirms our promise of making flying a ‘new feeling’,” Phee Teik Yeoh, CEO, Vistara, said.