VW Ameo's nearly 50% sales decline in November sinks it to the bottom of C1 segment

Whatever gain in terms of sales Volkswagen (VW) Ameo made in the month of October were all wiped out in November. 

VW's car, made specifically for India, saw a 48.8% decline in sales to 1,641 units from 3,207 units sold in October, according to data from Society of Indian Automobile Manufacturers (SIAM).

The car had managed to double its growth from September to October. Ameo sold 1,491 units in September and grew to 3,207 units in October.

The car that started on good note in terms of sales 2,200 units in July, saw sales rise to 2,427 units in August. Ameo's sales however dropped to 38.5% in September to 1,491 units from 2,427 units in August.

Ameo sales was in fact one of the lowest in the C1 segment (sedans priced below Rs 8 lakh) in the month of November. In comparison, even Toyota Etios sold 3,188 units and posted a 7.1% month on month sales growth. Tata Zest in November sold 2,643 units, Maruti Suzuki Dzire sold 17,218 units, and Hyundai Xcent sold 3,623 units.

Even Honda Amaze and Ford Aspire sold more units that Ameo. The Honda Amaze accounted for 1,971 units in sales, while the Ford Aspire sold 1,800 units in November.

The only cars which saw lower sales that the Ameo was Chevrolet Sail Sedan which sold 158 units, Ford Aspire with sales of 1,800 units, Mahindra Verito with sales of 291 units, Nissan Sunny with 158 units sold,

Renault Scala with sales of 38 units and Tata Indigo Manza with sales of 870 units.

The C1 segment sales declined by 7.6% as sales slipped to 33,599 units in November 2016 from 36,156 units in the corresponding period last year.