Good news for UPI, RuPay users; get heavy discounts on shopping; check benefits

In a major good news for UPI users and Rupay card holders, their parent National Payments Corporation of India (NPCI)  has joined hands with India’s leading coupons and deals company GrabOn. What this means is that now with GrabOn there will be a flood of mouth-watering offers,  additional discounts on Gift Cards for Unified Payments Interface (UPI) users and RuPay card holders as a festive season offering for Diwali.

Kunal Kalawatia, SVP – Marketing, National Payments Corporation of India said, “With the objective to drive consumer stickiness and deliver value, through this strategic partnership with GrabOn we are offering additional benefits to our 550 million plus RuPay card holders and BHIM-UPI users.”

Ashok Reddy, Founder and CEO of GrabOn said, “With the multi-fold increase in user base of UPI and RuPay card holders our partnership with NPCI will help us to increase our Gift Card sales and also attract new customer base from Tier-2 and Tier-3 market." 

Recently, GrabOn has moved into the Gift Cards space citing a massive 3X year on year growth of the gift card industry as a lucrative opportunity. This new venture is expected to bolster the profit margins of GrabOn by 20%, pushing them and the coupons & deals space towards a brighter future. 

With an aim to win over 40% of the Gift Cards space by 2020, GrabOn seeks to establish itself as an irreplaceable shopping companion for every Indian shopper in the next 5 years.

The offers on  GrabOn Gift Cards platform will be available from October 22nd to November 7th. 

A users can expect to get additional discount on categories such as Travel, Lifestyle, eCommerce shopping, Fashion, Retail and many more. 

Through this partnership, GrabOn aims to increase its gift card sales during the festival period where there is a spike in Gift Cards sale as offering.