Sanju box office collection impact: Ranbir Kapoor hikes endorsement fee?

Sanju box office collection: Ranbir Kapoor, the ace actor, who has received favourable reviews from audiences and critics alike for his role in Sanju, is now virtually on cloud nine, reports DNA. Sanju has hit the Rs 333 crore mark. The movie has broken many records of box office collections, becoming the highest grosser film of the year too. 

Sanju collection has had a big impact on other aspects of Ranbir Kapoor's life too, seemingly. Following the success of Rajkumar Hirani's blockbuster film, the actor has reportedly hiked his endorsement fee. According to a DNA report, Ranbir Kapoor has nearly doubled his fee for brand endorsement, as his popularity among the youth is all-time high. 

The star is treading his path carefully, even as advertisers are queuing up at his doorstep. “His team is clear about what he endorses. Within the next few months, he is likely to shoot for several new commercials,” the report said citing a source. Sanju earned huge money at the box office. It made Rs 200 crore in the first week, surpassing lifetime business of 3 Idiots (202.47 crore). It earned Rs 34.75 crore on its first day of release, Rs 38.60 crore on the second day, Rs 46.71 crore on the third day, grossing total Rs 202.51 crore in 7 days. This is the biggest feat. Finally, the film, based on Bollywood actor Sanjay Dutt's life, has grossed Rs 333 crore till date.

Watch this Zee Business video here:

Besides Ranbir Kapoor, the movie has stars like Paresh Rawal as Sunil Dutt, Sanju's father; Vicky Kaushal as Kamlesh Kamli Kanhaiyalal Kapasi; Manisha Koirala as Nargis, Sanju's mother; Dia Mirza as Manyata Dutt, Sanju's wife; Sonam Kapoor as Ruby, Sanju's girlfriend and Anushka Sharma as Winnie Dias, a biographer.

Sanju also surpassed the earnings of Padmaavat, another blockbuster of Bollywood film starring Ranveer Singh, Deepika Padukone, and Shahid Kapoor.