Online fashion platform Jabong on Friday said it will now offer six months of maternity leave to its employees from the earlier practice of three months leave.
The move, which comes ahead of the Maternity Benefits (Amendment) Bill 2016 expected to be tabled in Lok Sabha in the upcoming Winter Session, is part of Jabong's endeavour to enable a conducive working environment for young expectant mothers, Jabong said in a statement.
"Women represent 30% of Jabong's workforce and (impact) 60% of our revenue. We believe that making our culture more inclusive is an economic imperative for the success of our organisation and the country," Jabong CHRO Deepa Chadha said.
The leadership team decided that Jabong should proactively adopt a longer maternity leave for women colleagues and address a genuine concern for them, she added.
While the legal requirement on maternity leave is three months, firms like Hindustan Unilever, Accenture, Microsoft and Flipkart have proactively enhanced it to benefit their women employees.
The Bill, which was passed by Rajya Sabha last month, will impact an estimated 1.8 million women working in India's organised sector.
A study undertaken by Jody Heymann, founding director of the World Policy Analysis Center, suggests that women who don't receive paid maternity leave are more likely to drop out of the workforce, therefore, losing income for themselves and their families.
The number of women drops sharply in the corporate hierarchy from 25% at entry-level positions to 16% at middle management and 4% at senior management level.
McKinsey estimates India's women to constitute only 24% of the paid labour force compared to the global average of 40% and the corporate world must find innovative means to encourage women to join the workforce and contribute to the nation's progress, Chadha said.
Jabong, which was acquired by Myntra in July, already offers in-house creche, flexi-timings and work from home among other programmes.
Myntra's parent, Flipkart also offers maternity leave of 24 weeks and another four months of flexi-working hours with full pay, and, if needed, one-year career break without pay as part of its employee benefits.
By accepting cookies, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Rajya Sabha passes maternity benefit bill; paid maternity for 6 months now becomes a law
Cabinet approves amendments to Maternity Benefit Act
New mothers across sectors may get paid maternity leave up to six months
Urban Ladder increases paid maternity leave to six months