redBus ropes in MS Dhoni as brand ambassador, former Indian captain to appear in new avatar

One of the world's largest bus ticketing platforms, redBus has roped in former Indian cricket team captain Mahendra Singh Dhoni as its brand ambassador. In a press statement, the company said that Dhoni will helm all major campaigns for the brand, across media platforms and will soon appear in his first promotional concept for the brand. The Chennai Super Kings skipper was unveiled in a new avatar of a hockey player in his first cameo for the brand, slated to be launched soon. With this partnership, redBus aims to reach out to a large group of potential customers

The company said that Dhoni’s humble start, his arduous journey and subsequent accomplishments lends to his legendary status and winning the admiration and reverence of millions of people across the country. It added that redBus too shares a similar biography, by its humble beginnings in creating the digital path that connects passengers and bus operators leading to a better experience of bus travel. 

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The company claims to have grown from one bus operator in 2006 to over 2500 bus operators today, serving over 20 million travellers and propelling itself to being the largest and most trusted bus ticketing platform in the country. 

Arun Pandey, Chairman and Managing Director of Rhiti Group, which manages Dhoni’s commercial engagements, said, “The Brand redBus promises to bring transformation of lives and aspirations in smaller cities and towns of India. MS. Dhoni and redBus, both have a common obsession to strive and make a difference. We look forward to the Dhoni-redBus association taking the story of the transformation of bus booking and travel experience to the national audience.”

Watch MS Dhoni in new Avatar -

From Captain Cool to Balbir Singh. What's Dhoni been upto? Stay tuned for the new ad, coming soon! #redBus #BalbirSingh #MSD #Mahi pic.twitter.com/LCwryniYha

— redBus (@redBus_in) April 15, 2019

Speaking on the association, Prakash Sangam, CEO, redBus, said, “We are happy to embark on this collaborative journey with MS Dhoni. Together we will continue to strengthen the redBus brand and enhance our presence across the country. Dhoni is the epitome of a King in his domain and a go-getter, a kindred spirit that connects well with redBus values. At redBus, we believe in empowering bus operators and passengers through our technology solutions and enhancing the bus travel experience. We believe in building strong relationships and we look forward to a fantastic partnership with Dhoni.”

“I am extremely delighted to associate with redBus, which is making a huge difference to the way people book their bus tickets to travel. It reminds me of my early days when I travelled distances for cricket, undergoing the hassles of a last-minute rush, unavailability of seats and without any option to choose seats. Looking back, I wish I had redBus as an option” - Mahendra Singh Dhoni, said.