Aiwa re-enters India with Smart 4K Ultra HD LED TVs, smart home audio systems and more; prices start at Rs 7,999

Aiwa has re-entered the Indian market with new age consumer electronic products in audio-visual entertainment range in the country. The refreshed AIWA range was unveiled at a launch in Delhi on Thursday. The company has also planned to invest over Rs 200 crore in the coming years. Aiwa is all set to start selling premium, Smart 4K Ultra High Definition LED TVs, smart home audio systems, wireless Headphones and personal audio products with latest features.

Inderjeet Singh Gujral, Director, AIWA India told Zee Business Online, ''Aiwa is an experienced consumer electronic brand and has a special place in the hearts of our consumers. We are all set to provide the new age technology to our consumers with an affordable price range, huge variety in products and trust to make a special place in the India's audio visual entertainment market.''

Actor and singer, Palash Sen, was also present at the event to unveil AIWA’s 75 inches 4K UHD Smart TV. The products being launched by AIWA include a 55 inches QLED Smart TV and a 43 inches Ultra HD Smart TV, among six other variants. The major highlights of the LED panels include Quantum Dots Light Emitting Technology, Superlative Resolution, Quantum Smart HDR, Android OS with voice command technology to be introduced soon. The prices for the LED TVs range from Rs 7,999 to 1,99,000 for the end customer. 

Commenting on the event, Jeffrey Alan Goldberg, AIWA international said, “The ability of the Indian consumer to lap up the most innovative technology is unmatchable. Moreover, the sense of nostalgia when it comes to AIWA is strong here, and I am sure India will embrace the new brand identity with love and joy.”

To keep up with the rapid pace of technological advancements and product development in today's market, AIWA will introduce its unique and innovative products that promise to be simple, affordable, user-friendly, and equipped with the latest technology. AIWA also unveiled a wide range of Smart Home Audio systems, Voice-Enabled Bluetooth speakers and Personal Audio products. The company is aiming to sell about 200,000 units per annum. 

Elaborating on their strategy for India, Manmit Chaudhry, Managing Director, AIWA India, said, “We will provide Indian consumers with a wide choice of products with innovative and advanced features in different price brackets. This launch is the first step in that direction to provide simple and affordable technology products. We plan to invest approximately over Rs 200 crores in the coming years.”