Kimbho app launch date: Why Baba Ramdev's WhatsApp 'killer' missed official roll out day

Kimbho app launch date is in limbo. Kimbo messaging app, which is being developed by Baba Ramdev's Patanjali to counter WhatsApp, was to be officially rolled out today. However, it was postponed. The launch of Patanjali Ayurved`s managing director Acharya Balkrishna, said, "We will announce new date of official launch asap." Balkrishna had previously declared the August 27 launch date. Poor security and performance had forced the "swadeshi" messaging app to be hastily taken down from Google Play Store in May. 

A refurbished trial version of the mobile messaging app with "end-to-end encryption" reappeared on August 15. However, users, who downloaded the app again, reported several issues, including problems in setting up profile pictures and complained about poor user interface (UI). 

"Happy Independence Day. Celebrate this Independence Day as Digital Independence with “Kimbho”. The official launch of the app is on 27th August, 2018. We welcome your comments & suggestions. Bharat Mata Ki Jai..!” a message sent to users by Patanjali on the Independence Day had read. 

We appreciate your excitement over official launch of @KimbhoApp we inform you that trials, review & upgradation is in process to make #किम्भो #Kimbho most safe, convenient & secure #Swadeshi app of your first choice. We will announce new date of official launch asap @ANI pic.twitter.com/hBO0A5tzOU

— Acharya Balkrishna (@Ach_Balkrishna) August 27, 2018

The privacy policy of the app`s trial version says the company will not sell or share personal information of users (such as the mobile phone number) with other third party companies for their commercial or marketing use. However, it may share your personal information with third party service providers "to the extent that it is reasonably necessary to perform, improve, or maintain Kimbho Service".

Kimbhi app is being developed by Noida-based Social Revolution Media and Research Pvt. Ltd. Following complaints from users, it again disappeared from the Play Store, only to reappear later. As of Monday, the trial version of the app was downloaded 50,000 times. 

"We appreciate your excitement over official launch of Kimbho app. We inform you that trials, review and upgradation is in process to make Kimbho most safe, convenient and secure Swadeshi app of your first choice," Balkrishna tweeted on Monday.