Lenovo Y740, Y540: Chinese Legion brand gets a savage upgrade opening a new era of gaming

Chinese multinational technology company Lenovo introduced its latest offerings under its gaming brand- Legion along with a new range of desktops, displays and accessories, for the growing gaming community today in India. Made for today’s avid gamers, Legion Y740 and Legion Y540 are redesigned from the ground up to be stylish on the outside and savage inside and strikes a smooth balance between a sleek sophisticated exterior and epic gaming performance.

In India, the gaming segment is witnessing high growth and becoming more mainstream than ever. New-age gamers are millennials who have grown up playing games and have carried on their passion into adulthood. 

Lenovo’s Legion range, price and availability:
Legion Y740, 15-inch, is available at the starting price of Rs 1,29,990 while Legion Y540, 15-inch is available at the starting price of Rs 69,990. Additionally, Lenovo also showcased the entire gaming range which includes T730 & T530 desktops, M500 RGB gaming mouse, K500 RGB mechanical keyboard and H500 & H300 stereo gaming headsets. The new legion range is available across Lenovo.com, leading e-tailers and the Lenovo stores across India. 

Speaking at the launch, Shailendra Katyal, Executive Director, Consumer PCSD, Lenovo India said, “This new breed of gamers live a multi-faceted life that balances work, family and social life, and are connected by their passion for gaming. Which is why our Legion portfolio, co-created with gamers, is designed to look just as great in a living room as it would in a conference room. This new gaming line-up is engineered to handle the toughest gaming tournaments while retaining a clean aesthetic that won’t feel out of place in any environment.” 

“Moreover, I am overwhelmed with the response to Rise of Legion tournament which saw participation from 64 teams across India. It’s a great platform for the next generation of gamers to gather, compete and network with each other. It is also a chance for us to engage them and ensure that the Legion brand is evolving with their needs. The results have exceeded our wildest expectations and we look forward to taking esports to the next level in India” He added.

Further, Roshni Das, Director - Marketing, Intel India said, "With the world’s largest youth population, India is one of the fastest growing gaming markets in the world. Opportunities for expanding the gaming community and enabling vivid gameplay experiences across a variety of form factors have never been more exciting. Gamers are highly engaged, are enthusiastic about their technology, and seek out the best. The 9th Gen Intel® Core™ mobile processors deliver unmatched gaming performance on laptops. Intel’s technology innovation continues to set the rate and pace for the growth of competitive gaming, delivering tools for gamers to play, view, compete and stream."

Legion Y740: Upgraded style and savagery
The Lenovo Legion Y740 is made of precisely machined aluminium and anodized in a sophisticated Iron Gray color with narrow borders. It includes fully customizable RGB lighting behind the keyboard and inside the thermal venting for a fun and immersive experience. The Lenovo Legion Y740 Laptop improves on the redesigned gaming laptop introduced last year with a big performance boost powered by up to NVIDIA GeForce RTX 2070 Max-Q GPU, as well as brighter, optional Dolby Vision-enabled displays to match its Dolby Atmos Speaker System with Dolby Sound Radar. Packed with 9th Gen Intel Core  i7 laptop processor, Y740 is designed to support the latest PC gaming experiences, from playing the newest titles in 4K to sharing HDR screenshots all with Intel’s stunning media-rich graphics. The Lenovo Legion Y740’s optional 144Hz Full HD (1920 x 1080) display has optional NVIDIA G-SYNC1 designed to eliminate screen-tearing and stutters that and offer refresh rate upto 144Hz.  With support for Dolby Vision and a brighter screen at up to 500 nits, the Lenovo Legion Y740 will bring entertainment to life through ultra-vivid picture quality. 

Legion Y540: Desktop-caliber gaming on the go
The Lenovo Legion Y540 is a step up for mainstream gamers on the go, boosted by up to the latest NVIDIA GeForce RTX 2060 6G GDDR6 GPU and more power on a single charge. With its thin bezels, the Y540 packs more than 2 million pixels into a 15-inch FHD display. Combined with up to 144 Hz refresh rate, 300 nits of brightness, and an IPS Antiglare screen, this laptop brings your favorite games to life, for breathtakingly immersive gameplay on the go. Packed with 9th Gen Intel® Core™  i7 laptop processor and upto 1 TB SSD, Y540 is powerful enough to handle today’s action-packed MOBAs (multiplayer online battle arena) or heart-pounding FPS (first-person shooters). It also comes with Harman Kardon® speakers and supports Dolby Atmos, which pulls you into the game with powerful, moving audio that sweeps all around you -- designed to offer a competitive edge and more intense experience. 

Both new laptops are outfitted with an upgraded battery over their predecessors, lasting up to six hours to give you plenty of time to find that save spot while on the go. They also feature the innovative Lenovo Legion Coldfront dual fan thermal layout that keeps things nice and cool, regardless if you’re playing low-needs titles or graphical powerhouses.