India’s telecom major, Bharti Airtel on Wednesday announced the launch of its latest smart set top box – ‘Internet TV’ where customers would be able to access Youtube and Netflix programmes.
“Airtel ‘Internet TV’ transforms any TV into a Smart TV and enables users to switch seamlessly between online and linear TV content with a single device,” the company said in an NSE filing.
The company further added that the Internet TV would come preloaded with Netflix, YouTube, Google Play Games and Airtel Movies along with full access to Google Play Store to download apps and games on TV.
“Airtel ‘Internet TV’ is priced at Rs 4999/- with 3 month Digital TV subscription. Also, as limited period offer customers can pay Rs 7999/- and get the Airtel Internet TV with one year subscription. Airtel ‘Internet TV’ will be available exclusively on Amazon India starting April 12, 2017. It will be available via Airtel Digital TV touch points - retail stores/website/contact centres soon after online launch,” the company said.
How can you subscribe?
The company said that the Internet TV will first be available exclusively on Amazon and then move to retail stores and the company’s website.
“Internet TV customers just need to register for myHOME on MyAirtel app and can avail upto 25GB additional data on their Airtel broadband account every month,” the company said.
For existing Airtel digital TV users, the company said can also give a missed call at 8800488001 to know about the offers available.
“Customers can now stream and cast their favourite content directly on to their TV as well download their favourite apps and play games. All of this along with the best satellite TV experience with 500 plus satellite TV channels offers the complete Home entertainment experience,” Airtel said.
Moreover the ‘Internet TV’ will be offered with inbuilt-Wi-Fi receiver, bluetooth based remote control and the company said it will be integrated with Google voice search feature.
“Customers can discover their favourite content by simply telling the remote and choose from a variety of content sources,” Airtel said.
The company has also rolled out bundled offers for its home broadband customers.
Earlier, on April 7, Reliance Jio’s website featured home broadband and Jio Link.
“In the months and years to come, we look forward to bringing our Indian members more compelling stories from all over the world, an ever-improving viewing experience and incredible joy,” Reed Hastings, Co-founder and CEO of Netflix said.
Sunil Taldar, CEO & Director – DTH, Bharti Airtel said, “Growing broadband penetration is driving the popularity of online content, particularly in urban homes, and with Airtel ‘Internet TV’ we are bringing world-class content from the web and much more to the TV screen.”
He further added, “We will continue to add exciting content platforms to Airtel ‘Internet TV’ and invite customers to experience this innovative offering.”
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