TCL set to launch new smart TV brand to tap India’s growing young consumer base

TCL Multimedia announces its plan to introduce a new smart TV brand in India. Through its range of innovative smart TVs, the company aims to provide a highly-customised, one-stop technological solution to deliver the ultimate audio and visual experience to the country’s growing young consumer base. With the move, TCL also aims to further strengthen its leadership position in the consumer electronics domain, especially within the global LCD TV segment – a space where it continues to be ranked No.3, and currently holds 10.9% of the total market share.
 
According to the company statement, this TV is designed to cater to the growing demand for innovative smart TV offerings within the country. The new brand, customised for the Indian market, is positioned as TCL's smart home appliance brand. It will provide consumers with the ultimate audio and visual experience through cutting-edge technology and high-quality internet entertainment. 
 
Speaking on the upcoming launch of the new brand, Mike Chen, Country Manager – TCL India, said, “Thanks to the growing smart device proliferation and the ever-increasing access to high-speed internet, the consumer preferences in India are evolving at a rapid pace. The online content boom in the country is a testament to that."
 
Chen further said, "Through our new TV brand, we want to provide Indian customers with a smart, one-stop solution that caters to their specific requirements by giving them the option of choosing what they want to watch across multiple channels of consumption. Our aim is to elevate the home entertainment experience for India’s young and sophisticated consumer base, as well as to enrich their lives through cutting-edge tech and high-quality content.”
 
TCL Multimedia sold more than 23 million TVs globally in 2017, registering a year-on-year sales growth of 16.4%, surpassing its annual sales target. The Group’s turnover of $5.10 billion last year also marked the first time it crossed the historic landmark of $5 billion in a year, representing a year-on-year increase of 22.4% in its annual turnover.