Tim Cook and India: To succeed, this is what Apple chief is eyeing in India

Breaking his silence on Apple`s India presence, CEO Tim Cook admitted last week that his business was flat in the country in the fourth quarter amid weak currency trends. Cook, however, stressed he is still a big believer in the Indian middle class.

Essentially price-conscious, India, with 450 million users, is the fastest-growing smartphone market, just after China and the US, and has the potential to continue growing in double digits in the next couple of years.

Here are things Apple chief is eyeing in India:

According to industry analysts, Cook is aware of the immense potential in the country and would fully utilize the aspirational value of the brand as saturation sets in the rest of the smartphone economies.

Cook`s optimism is underlined by the fact that Apple`s share in the premium segment is dipping as new players like China`s OnePlus appear on the scene in a market where South Korea`s Samsung had reigned supreme. 

Cook believes that eventually, the Indian government will allow Apple to bring its stores into the country. Apple`s strategy of bringing in their own stores has been delayed, according to Tarun Pathak, Associate Director at Counterpoint.

According to experts, India has a large untapped user base in Tier II and Tier III cities and beyond, and Cook is aware of the tremendous growth opportunity there.

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Cook said that he is "a big believer in India, very bullish on the country and the people and our ability to do well there".