Whatsapp will now share your number with Facebook; Here's why

Whatsapp has updated its terms and conditions policies, it announced in a blog post on Thursday to include its collaboration with Facebook and other new features like end-to-end encryption, WhatsApp Calling, and messaging tools like WhatsApp for web and desktop.

One of the upgrades includes sharing your numbers with Facebook Inc.

The move comes as the company’s initiative to connect businesses to its customers.

.. “as we announced earlier this year, we want to explore ways for you to communicate with that matter to you too, while still giving you an experience without third-party banner ads and spam. Whether it's hearing from your bank about a potentially fraudulent transaction, or getting notified by an airline about a delayed flight, many of us get this information elsewhere, including in text messages and phone calls,” the company said in a statement. 

The company stated that the customer’s messages will remain encrypted and will not be shared with Facebook.

Will we be bothered by ads now?

In its FAQs, while answering the questiong, ‘Will there be ads on Whatsapp now?’ the company said that you may receive flight status information for upcoming travel, a receipt for something you purchased, or a notification when a delivery will be made. Messages you may receive containing marketing could include an offer for something that might interest you.

“But by coordinating more with Facebook, we'll be able to do things like track basic metrics about how often people use our services and better fight spam on WhatsApp. And by connecting your phone number with Facebook's systems, Facebook can offer better friend suggestions and show you more relevant ads if you have an account with them,” the company said in a statement.

However, sharing or posting of its customer’s numbers with Facebook will not be a scenario. Whatsapp said that it is updating the terms of use policy for the first time in four years.