Wed, Aug 08, 2018
Millennial brands like travel marketplace ixigo, fashion portal Fynd, mobile banking service Cube Wealth and digital lending company CASHe are going the extra mile to consolidate their digital platforms with a UX that is seamless and intuitive, providing customers with an immersive experience.
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Mon, Dec 04, 2017
Newspapers may still dominate ad spends by brands next year. Ad spends in India are estimated to grow by 8.4% next year.
Tue, Oct 03, 2017
Branded content in India has been growing at a rapid pace of 130% to 150% annually, though at a small base.
Fri, Jul 21, 2017
At the 40th Reliance Industries Ltd’s annual general meeting, Chairman and Managing Director, Mukesh Ambani, assisted by Jio’s Directors Isha and Akash Ambani announced the launch of JioPhone.
Thu, Jun 29, 2017
Google took another step today to bring virtual reality to advertisers as it launched a project called Advr.
Mon, Jun 26, 2017
Several digital advertising campaigns can now been seen featuring comedians as the star of the ad and where content plays a more important role than the branding.
Wed, Jun 21, 2017
The app gives users points everytime they view a print or video ad and hear an audio ad, which can be then redeemed for money on Paytm.
Thu, Jun 15, 2017
While many marketers earlier questioned whether SMS would still exist with social media gaining importance, however today SMS still gains the maximum ROI for brands today.
Fri, Jun 09, 2017
The use of marketing technology by Indian marketers in increasing significantly as they use technology to increase lead conversion.
Tue, May 16, 2017
Ad blocking on digital platforms have increased all over the world. So are brands getting more intrusive or irritating in their advertising to consumers?
Fri, May 12, 2017
Indian consumers spend an average of 34% of their video viewing time on their mobile phones, and that is 41% for those between 18-34 years.
Mon, May 01, 2017
It is not until recently that we have seen brands increasingly creating ads exclusively for the digital medium, weaving content marketing into them.
Sun, Apr 30, 2017
What truly makes this ad stand out is that it does not revolve around the 'Vicks' product or brand at all and nor does it in any way prominently push the product in the ad.
Tue, Apr 25, 2017
The armed forces canteen suspended the sales of Patanjali amla juices recently from its outlets after a laboratory in Kolkata found it unsafe for consumption.
Mon, Apr 17, 2017
A case of mistaken identity, people in India are downgrading and uninstalling mobile app of Snapdeal instead of Snapchat.
Tue, Apr 11, 2017
While people reacted adversly to the video of a customer being assaulted on United Airlines, there was not much impact to the company's stocks.
Sat, Apr 08, 2017
The lawyers of FMCG giant HUL recently argued in court that Amul's ads were guilty of disparaging frozen dessert.
Wed, Apr 05, 2017
Samsung Electronics, which is now the most trusted brand in India in 2017.
Thu, Mar 16, 2017
PV Sindhu and Sakshi Malik have led to non-cricket endorsements growing by 83.5% from Rs 42 crore in 2015 to Rs 77.1 crore in 2016.
Spending on sports sponsorship by brands accounted for 11.5% of the total Indian advertising expenditure (AdEx) with was Rs 55,671 crore in 2016.
Tue, Mar 14, 2017
No more than 12 % of beverages and 16 % of foods sold by nine leading Indian food and beverage companies were of "high nutritional quality", according to the Access to Nutrition Index India Spotlight, 2016, the first survey of its kind.
Thu, Mar 09, 2017
Salman Khan has launched Being Human bicycles recently and is expected to launch his own range of smartphones under the brand.
Chinese smartphone brand Oppo Mobiles on Tuesday bagged the sponsorship rights for the India Cricket team, one of the most sought-after advertising properties in India.
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