Wed, Sep 27, 2017
Share of digital advertising spends by FMCG companies was only 10% in 2016. This is, however, expected to grow substantially to reach 25 -30% by 2020.
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Thu, Feb 16, 2017
While demonetisation has resulted in a slowdown in growth in ad spends on media, the hardest hit is expected to be the digital medium
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