Thu, May 16, 2019
A visi-cooler will cost about Rs 10,000 and it is a big sum for small shopkeepers," he added. According to Raja, domestic cola companies have agreed to increase their supplies so as to meet the increased demand. "Members of our association will be meeting soon, and there we will announce the date when the visi-coolers of the domestic cola companies will be supplied," Vikramaraja said.
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Sun, Sep 17, 2017
Virat Kohli took a surprising decision to choose to not renew his deal with Pepsi as he said he would not endorse any product which he would not use.
Tue, Jun 27, 2017
Vivo beat its sister company Oppo which had also bid for the IPL title sponsorship rights with a Rs 1,430 crore bid. However, Vivo's bid was much higher and it managed to retain the rights.
Tue, Apr 18, 2017
FMCG companies have started marketing fruit juices under more western names, introducing fushions and a mix of new flavours to woo the Indian consumer. This trend was not seen ten years ago and has been introduced to maximise premiums.
Wed, Mar 01, 2017
Reacting to the call to boycott products of Coca-Cola and PepsiCo India, the Indian Beverage Association said it was "deeply disappointed".
Wed, Sep 07, 2016
The company has also been granted the franchise for Ole brand of PepsiCo products in Sri Lanka, as per its website.
Sun, Apr 03, 2016
Americans now prefer "liquid refreshment beverages" over soft drinks.
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