Thu, Feb 16, 2017
While demonetisation has resulted in a slowdown in growth in ad spends on media, the hardest hit is expected to be the digital medium
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Fri, Jan 13, 2017
Many brands have partial deferment of advertising budgets led by postponement of new launches.
Thu, Aug 11, 2016
Paywalls "generate only a small fraction of industry revenue," with estimates ranging from one percent in the United States to 10 percent internationally, the study in July`s International Journal of Communication said.
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