Bajaj Auto's retail sales soar 15 pct in October; Festival to festival growth rose whopping 28%

Diwali seems to have brought some festive cheer for the automaking firm Bajaj Auto. The company has registered 15 per cent growth in retail sales in October 2019 while its festival to festival growth has gone up by 28 per cent. Reporting about the development,  Executive Director of the company Rakesh Sharma told Zee Business TV that Bajaj Auto's retail sales have gone up from 4.02 lakh units to 4.63 lakh units — which is 15 per cent higher. However, the company's motorcycle sales declined 14 per cent in October 2019. The Pune-based company could sell 2,42,516 units of motorcycles during October in the domestic market as against 2,81,582 in the same month last year.

See Zee Business tweet below:

फेस्टिव सीजन में नए लॉन्च के चलते रिटेल बिक्री के अांकड़े काफी दमदार रहे: राकेश शर्मा, एग्जीक्यूटिव डायरेक्टर, बजाज ऑटो#AutoSales #ZBizExclusive @bajaj_ltd @AnilSinghvi_ pic.twitter.com/bxoOYiX1l5

— Zee Business (@ZeeBusiness) November 1, 2019

Speaking on the development Sharma said, "Our sales have grown 15 per cent and to know the strength of a company retail sales is the main parameter where we have performed quite well. If you look at the festival to festival growth, Bajaj Auto has logged 28 per cent growth from the previous festival to this festival sales and it speaks volumes about the sound status of our sales."

See Zee Business graphic on Bajaj Auto October numbers:

#AutoSales | अक्टूबर में बजाज ऑटो की कुल बिक्री 15% बढ़कर 4.63 Lk यूनिट (MoM) रही।#BajajAuto pic.twitter.com/9FAHcUOTrz

— Zee Business (@ZeeBusiness) November 1, 2019

See Zee Business Live TV below:

However, on the export front, Bajaj Auto's sales have gone down 1 per cent to 1.84 lakh units. In the commercial vehicle segment. Also, sales declined with domestic and export delivery together falling 13 per cent to 64,295 units. Industry experts expect the auto sales cycle to witness a gradual recovery due to the confluence of factors such as increasing discounts, better rural sentiment, lower interest rates, higher government spending and a possible introduction of the scrappage policy.