Mahindra launches dual colour tone KUV100 to mark its 1st anniversary

Mahindra & Mahindra has added two more colours options to the KUV100, ie the 'Flamboyant Red' and a 'Dazzling Silver' body with Metallic Black roof. This is as the the compact SUV completes one year since its launch.

While the KUV100 price starts at 4.58 Lakh (ex-showroom, Delhi), the new versions will be available on the top end K8 variant for Rs. 6.37 Lakh (ex-showroom, Delhi), at a price difference of Rs 13,000. These models will be available for bookings at all Mahindra dealerships with immediate effect, said the company in a release.

The SUV will has also been enhanced with larger sized 15” alloy wheels with a dynamic design. The interiors get a new sporty black and premium theme. In addition to this the K6 & K6+ variant will now be available with spider design 14” alloy wheels.

In addition to this, people get options to personalise their KUV100 with 4 accessory kits, namely sporty exterior and interior kits and premium exterior and interior kits. Each kit comprises of multiple accessories to further enhance the style quotient of the KUV100.

The KUV100 was launched in January 2016 and has sold more than 42,000 units since launch, said the company.

Pravin Shah, President & Chief Executive (Automotive), M&M Ltd said, “On the first anniversary of KUV100, we would like to thank our customers for their support in creating a new SUV segment. The KUV100 has the appeal of an SUV and the practicality of a compact car, making it a compelling value proposition. At Mahindra, we constantly update our products in keeping with the latest trends. We have introduced the new avatar of the KUV100 with dual tone exterior colour, sporty and premium black interiors and bigger dynamic design alloys wheels along with various accessory kits. We are confident that it will further build on the KUV100’s style quotient and make it a popular choice amongst the youth.”