Mercedes-Benz: Benchmark raised! New GLE with long wheel base (LWB) launched

India’s largest luxury car manufacturer Mercedes-Benz  has launched the latest generation of the GLE featuring a long wheelbase. The new Mercedes-Benz LWB GLE 300 d is priced at Rs 73.70 lakhs, and the LWB GLE 400 d (hip-hop variant) is priced at Rs 1.25 crores (all prices are ex-showroom, India). "The new LWB GLE boasts of the latest technology offered in an SUV on Indian roads and combines superlative on and off-road driving characteristics with an interior, which is luxurious and spacious than ever before, thanks to the long wheelbase. The LWB GLE displays iconic Mercedes-Benz design while remaining true to its character as an off-roader. The interior derives its fascination from the contrast between the luxurious and elegant design and the digital high-tech of our MBUX system," says Mercedes-Benz.

TOP THINGS TO KNOW

-The new Long Wheelbase(LWB) GLE has a longer wheelbase (plus 80 mm), with corresponding interior spaciousness

- Latest generation of the MBUX - Mercedes-Benz User Experience multimedia system, impresses with intuitive and versatile operating options such as touch control and the optimized AI based voice control system

-Launches two variants of the LWB GLE – the 300 d and the 400 d (hip-hop variant) with active suspension system E-ACTIVE BODY CONTROL

-With an exterior design which exudes presence and power, driving assistance system and a range of BS 6 compliant engines, the LWB GLE stands for the best on offer from the Mercedes-Benz SUV line-up

- The new LWB GLE is targeted at customers who are seeking a premium experience in urban environment and also loves to tread the unbeaten path and outdoors

-Safety features include nine Airbags in GLE 400 d and 7 Airbags in GLE 300 d, also Active Brake Assist, Blind spot assist as a standard across variants, the new LWB GLE is one of the safest SUV’s on the roads

-Mercedes-Benz offers the largest SUV portfolio in the luxury car segment (8 SUVs)

-STAR EASE service packages for the new LWB GLE 300 d starts @ INR 83,200/- for 2 years/unlimited kms and INR 89,100/- for the LWB GLE 400 d (hip-hop variant) for 2 years/unlimited kms

Speaking about the launch, Martin Schwenk, Managing Director & CEO, Mercedes-Benz India commented, “At Mercedes-Benz we know the customers’ pulse and our endeavour is to offer them with product offerings that are best-in class. The GLE remains one such winning product, and the fourth generation GLE that comes with a long wheelbase is further going to redefine and create a new benchmark in the luxury SUV segment. The new GLE long wheelbase offers an extended and plush interior cabin space that remains unmatched creating significantly more space, especially for the rear passengers. Apart from luxurious appointments, the new LWB GLE featuring innovative driving assistants, new engine range and a permanent 4MATIC all-wheel drive makes it an agile and capable off-roader as well.”

Schwenk added, “With Restless for Tomorrow brand motto, we commenced our exciting journey for 2020 that began with the launch of EQ brand and gaining momentum with the GLE launch. The new LWB GLE kick-starts our product offensive for the Indian market and reiterate our commitment towards launching new products for our discerning customers. Since its launch in India, the GLE has sold over 13,000 units in India and remains the highest selling luxury SUVs in this market. The new LWB GLE is targeted at customers who are seeking a premium experience in the urban environment and loves to tread the unbeaten path and explore the outdoors.”