What auto slowdown? Mercedes-Benz shows the way, GLE sold out 3 months ahead of plan

India’s largest luxury carmaker Mercedes-Benz has witnessed an upbeat customer sentiment during the festive season. Mercedes-Benz has said that it has managed to sell-off its GLE 3 model months ahead of plan owing to unprecedented customer demand from across India. Now, Mercedes-Benz has opened the bookings for the upcoming new generation GLE scheduled to be launched before Auto Expo 2020.

"The GLE remains one of the most important products for Mercedes-Benz and have close to 13,000 units on road since the time of its India debut. The GLE in its new generation is going to set a new benchmark in the luxury SUV segment with unparalleled features and laden with latest technologies," an official statement from Mercedes-Benz said.

Moreover, Mercedes-Benz has delivered a record number of 600+ vehicles to customers on the day of Dhanteras in key markets of Mumbai, Pune, Gujarat, Kolkata, Delhi NCR and Punjab.

Speaking on the occasion, Martin Schwenk, Managing Director & CEO, Mercedes-Benz India said, “The festive season has been satisfactory for us and we are glad to see an overwhelming
response to our products from across markets. We are excited to see the response to the current GLE, which sold out 3 months ahead of the plan. We have now opened the bookings for the new generation GLE. We are confident that the new GLE which will be the most advanced GLE ever, will continue to redefine the luxury SUV space.” 

“Customers are focal to all our strategies and we are happy to witness our customer centric approach is bearing fruits and resulting in such overwhelming customer appreciation. Wish Box is one such innovation, which is proving to be a game changer, bringing about an unforeseen demand in the luxury segment, encouraging buyers to buy a Mercedes-Benz.” Schwenk added.