Aditya Birla Fashion ties up with Ted Baker

Aditya Birla Fashion and Retail (ABFRL) on Friday said that it has signed an exclusive deal with United Kingdom-based Ted Baker. 

Ashish Dikshit, Business Head of Aditya Birla Fashion said,"We are happy to join hands with Ted Baker and build a strong presence for the brand with Indian consumers. With this partnership we will enable our customers to explore a whole new world of creativity in fashion for men and women."

Ted Baker is a fashion brand with its presence in over 500 stores across Europe, United States, Canada, Austrailia, Asia, China, South Africa and the Middle East. 

Shares of ABFRL closed at Rs 149.80 per share on BSE, down by Rs 5.20 or 3.35%.