FCA India to roll-put new Fiat Avventura Urban Cross at special price Rs 6.85 lakh

Fiat Chrysler Automobiles (FCA) India today, announced that it's new Fiat Avventura Urban Cross will hit the road with a special launch price on October 1, 2016. 

"FCA India will begin its nationwide delivery of the new Fiat Avventura Urban Cross will begin on October 1, 2016, in time for the country’s festive season." It said in a release. 

Stylish Fiat cross-hatch will roll-out at a special price of Rs 6.85 lakh in ex-showroom, New Delhi. 

With this FCA offers customers the most affordable diesel in its category. 

The cross-hatch prices are based on diesel engines which the company has categorized into two – Active and Dynamic – both powered by the 1.3-litre Multijet, 93 PS, 5-speed manual transmission - priced at Rs 6.85 lakh and one top-of-the-line petrol (powered by Abarth) variant - the 1.4-litre TJet, 140 PS, 5-speed manual transmission in the Emotion trim - priced  at Rs 7.85 lakh. 

Going ahead, the company also has petrol engines category for its cross-hatch namely - 1.4-litre 140 PS T-Jet Emotion (Powered by Abarth), for which it will be priced at Rs 9.85 lakh in ex-showroom. 

Introducing the new Fiat hatch-cross, Kevin Flynn – President and Managing Director, FCA India said, “FCA’s commitment to India is firmly in place as we continue to add more products to our Fiat portfolio. We are excited that our new product, the Fiat Avventura Urban Cross will hit the roads in October with a special launch price.”

"With a considerable ground clearance and rigid lower body cladding, the Urban Cross possesses better capability against tough city road conditions, for thrill seekers looking for an active lifestyle beyond office walls," the company said.

New cross-hatch's dynamic exterior are uniquely designed with intercalated Piano Black front grille, new front and rear dual-tone bumpers with skid plates and a set of two-tone diamond-cut-finish 16-inch alloys with Piano Black painted pockets is a combination of capability, sleekness and excitement. A sporty spoiler (standard on all variants), smart side body cladding and roof rails accentuate the appeal of the Urban Cross’ personality as a crossover for the city.

Further, the car comes with plenty of standard features across the line-up such as central and automatic door locking, dual tone dashboard with a soft touch front panel, rear AC vents, front ‘smart’ power windows with ‘delay’ and ‘auto-down’ functions which roll up even after switching off, a Smartech 5-inch music system with touch screen navigation (standard across all variants), Bluetooth audio streaming and telephony.

Urban thrill is the core value of the Avventura Urban Cross and the product attributes are designed to appeal to customers who prefer to life beyond the ordinary. The Marketing campaign will communicate this positioning through the brand promise that says – ‘Cross out Ordinary’.