After Flipkart, Amazon launches Amazon Prime in India

Giving another blow to Indian e-commerce giants Flipkart and Snapdeal, Amazon on Tuesday finally launched Amazon Prime in India.

Amazon Prime which is already popular in US and UK, has entered Indian market. Amazon Prime is a membership service by Amazon which gives the members few benefits.

Benefits

-- Amazon Prime members will get unlimited free delivery on purchase of any product. The members will also be able to get guaranteed one or two day deliveries for free. 

-- Prime members also enjoy discounted Same-Day, Morning and Scheduled Delivery to pin-codes in Delhi, Mumbai, Bangalore, Hyderabad and other 20 cities across India. 

--  As a Prime member, they will get early access to top Lightning Deals every day, 30 minutes before other customers. 

-- For Prime members, there will be no minimum order size.

But, this membership has terms and conditions too. Not all the products could be bought under Prime membership. Items eligible for Prime benefits are clearly marked on the website. To view Prime-eligible items only, buyer needs to choose the Prime Logo filter. 

Presently, the membership is available for free for 60-days trial period. "At the end of the Amazon Prime free trial, you can choose to continue your Prime membership by signing up for a one-year membership. As a special introductory offer, you can pay just Rs.499, at a discount of Rs.500 against the full price of Rs.999", Amazon said. 

Lastly, Amazon will also launch Amazon Video and Amazon Music soon. 

Rival e-commerce major, Flipkart also offer similar kind of membership called Flipkart First. The membership fees for Flipkart first is Rs 500. The company also offers fast delivery services, discounts on selected items.

According to a recently released data, Amazon has surpassed Flipkart as the most downloaded mobile app on Google and Apple app store. This has put Amazon at Number 1 position in Indian e-commerce platform, Times of India reported.