Poco splits from Xiaomi, to operate as an independent brand

Chinese smartphone manufacturer Xiaomi Friday announced its decision to spind off POCO as a standalone brand, after which the latter will operate independently. In a statement released on Friday afternoon, Xiaomi said that after this restructure POCO will independently of Xiaomi with its own team and go to market strategy. The development was further confirmed by Xiaomi India chief Manu Kumar chief through a tweet. 

“What started as a sub-brand in POCO has grown into its own identity in a short span of time. POCO F1 is an extremely popular phone across user groups, and remains a top contender in its category even in 2020. We feel the time is right to let POCO operate on its own now, which is why we’re excited to announce that POCO will spin off as an independent brand. Join me in wishing the POCO team the best!”Manu Jain, Xiaomi Vice President and Xiaomi India Managing Director, said.

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POCO was started as a sub-brand of Xiaomi in 2018 with a small team. The first smartphone under this brand - Poco F1 was extremely successful in India and remains to be a popular mid-range smartphone till date. 

The split is very similar to what happened between Realme and Oppo a few years ago. Realme had separated from Oppo a few years ago and has been operating independently. The company has launched several products in different categories and is giving a tough competition to Xiaomi in India.